Resume

Offering national and global experience in creative direction, writing, and strategy for integrated marketing and discipline-specific engagement via events, digital, shopper, sponsorships, promotions, and traditional media. 

 

Leveraging over 10 years of tech and CPG experience with T-Mobile, Samsung, eBay, Dunkin’ Donuts Coffee, SUBWAY, Nike, Allergan, Intel, Microsoft, Crisco, FRAM, Folgers, The U.S. Army, Coke, Constellation Wines, Comcast, HP, Office Depot, and many more.

CREATIVE DIRECTOR, Jack Morton
May 2016 – Present

T-Mobile: Responsible for creative development for a diverse range of programs, including T-Mobileʼs sports & entertainment properties like a national MLB sponsorship and the Seattle Sounders; T-Mobile @Work B2B initiatives such as sports hospitality events and a partnership with CNBC business expert Marcus Lemonis; a major CES event starring SNL Weekend Update hosts Colin Jost and Michael Che; and much more.

Samsung: Developed a 3-part VR series starring fictional startup owners using Samsung products to work and play on their terms. The “Work + Play Your Way” 360 videos were paired with the Samsung Gear VR headset to give retail salespeople an immersive way to learn about the products and usage scenarios, so they could better explain benefits in context when selling to young businesspeople.


ASSOCIATE CREATIVE DIRECTOR, Momentum Worldwide
2013 – 2016 
U.S. Army:

Decide to Lead Officer Recruitment Experience: Spearheaded the creation of a virtual reality video game, dedicated website, event footprint, messaging construct, interactive assets, emails, and signage

NHRA Top Fuel Design: Oversaw development of U.S. Army dragster designs and design application to race environment, racing gear, signage, and collateral

Dew Tour Sponsorship: Managed digital media, NBC features, and onsite communications for 2015-2016 Dew Tour

2015-2016 All-American Bowls: Led development of 12 videos and social posts in 6 days; managed script for All-American Bowl awards show; oversaw 3 NBC features for TV and web streaming

Tough Mudder Sponsorship: Guided development of digital content and visual aesthetic for Army tour vehicles and onsite experience

Torani: Pitched and won development of an ongoing multi-year digital media campaign, social content strategy and creative development, and video scripting for Torani syrups and sauces

Allstate: Managed development of concepts, presentations, and creative execution of the 10 market Protect It Or Lose It Tour, from digital gaming to videos and livegame show interactions

J.M. Smucker Company: Dunkin’ Donuts Coffee, Crisco, Life is good Coffee, Pillsbury, Martha White, Eagle Brand

Managed and led 6 brands through yearly strategic planning, 360 degree campaign conceptual and creative development, and tactical execution

Led and contributed to Folgers, Jif, Smucker’s, Hungry Jack, Santa Cruz Organic, Millstone, Orchard’s Finest, 2014 Olympics Planning, shopper marketing programs (Safeway, Giant Eagle, Kroger, Publix, Walmart, and more), and multi-brand initiatives

Chick-Fil-A: “Bring the Backyard Back” Program: Oversaw development of a digital ad program with MLB Media, social media outreach, store activation, and event activation
 
SENIOR COPYWRITER, Momentum Worldwide
2011 – 2013
Creative Lead, J.M. Smucker Company: Dunkin’ Donuts Coffee, Crisco, Life is good, Pillsbury, Martha White, Eagle Brand

Craft Brew Alliance: Redhook, Widmer Brothers, Kona

Concepted and executed on-premise and off-premise promotional assets, OOH, social, B-Dubs promotional partnership, and shopper

Subway: Directed formation of Subway’s Global Brand Style Guide & website; led development of International Marketing materials including OOH, radio, TV, in-store, social, banners, web, and print

Nike: Orchestrated the creation of the Gear Up retail tour, event signage, and website      

Farmland Foods: Pitched and developed numerous initiatives and executions across mediums, such as TV, radio, and banner ads for Farmland Twin Pack bacon; radio spots for Breakfast Sandwiches; and sponsorship signage and media with the Kansas City Royals and Sprint Center

Refresh Brand: Drove development of marketing materials to doctors (direct mail, brochures) and consumers (retail signage, packaging, radio, brochures)

FRAM: Scripted, shot, and edited the FRAM Challenge video series with corresponding website, eblasts, brochures, and posters

COPYWRITER, Momentum Worldwide
2008 – 2011

J.M. Smucker Company: Dunkin’ Donuts Coffee, Crisco, Martha White, Pillsbury, Eagle Brand

Microsoft: Brainstormed and executed global and national programs across Microsoft properties:

Windows 7: Crafted international retail execution guides, retail signage, videos, digital landing pages, and brochures

Windows Mobile: Provided radio, direct mail, retail signage and collateral, videos, launch ideas, and retail training for the Sprint Pilot Retail Program and international programs like the Windows Mobile Café  

XBOX (LIVE, Kinect): Created retail signage, brochures, and training programs

Microsoft Office: Led Facebook Connect and Office for Mac video scripting and editing; Real-Life Tools digital banner campaign, retail signage, and training; Attach retail signage; and numerous global retail execution guides

Constellation Wines: Brainstormed and executed on and off-premise programs, online activity, promotions for premium Ravenswood, Toasted Head, and Blackstone labels

HP: Activated promotional programs such as:

Declare Your Tuition Paid in Full, a back-to-school retail program plastered across retail signage & AR handouts, digital media, newswraps, Walmart TV, and FSIs

TouchSmart Running of the Hands, which featured a Times Square stunt performance team, retail signage, events, promotional drawings, and live radio activation

Shaun White Crash Course, a back-to-school promotion via online media and a website

DreamWorks’ Monsters vs. Aliens, a global retail and digital promotion (website, digital media, global style guide)

Verizon: Scripted Jumbotron videos and interactions for sponsorships from NHL Winter Classic VCAST Shootout to Mets/Citi Field outreach

FLO TV: Developed event activation and retail signage for launch of the FLO TV portable device

Coca-Cola: Wrote promotional flyers, newsletters, and press release articles for the CAMPUS Ambassador Program, a national collegiate initiative featuring local students as ambassadors

JUNIOR COPYWRITER, Momentum Worldwide
2006 – 2008

U.S. Army: Initiated the Strength in Action recruitment tour by brainstorming and creating content for digital kiosks, videos, interactive assets, signage, and posters

Intel: Educated and drove awareness among retail salespeople and the public by:

Sustaining the Retail Edge global training program with web-based content such as digital training modules, articles, and quizzes, and promotional materials like posters, eblasts, etc.

Launching a Star Trek promotion featuring digital media and a website with exclusive content

Promoting a Zero G sweepstakes via the Core 2 Extreme Game Faces website, digital media, CES activation, and email campaign

Supporting a Mystery Shopper Program with a web presence and eblasts

Developing copy for a Ratatouille-themed promotional website

Comcast: Wrote copy for retail signage, promotions, and TV scripts

EDUCATION
Bachelor of Advertising in Journalism
Cum Laude, University of Missouri 2004