A.S.E. AR App

Augmented Sight App

A.S.E. AR App

A.S.E. AR App

A.S.E. was designed to drive ongoing engagement with Army recruits, showcase the Army’s tech-savvy, and promote job opportunities.

Slated to launch via the Army’s NHRA sponsorship and then extend across the entire brand platform, it was due to ship right before cancellation of the nearly 20-year racing sponsorship.

App & 3D Dragster Demo

Top experiences include:

- Interactive 3D dragster

- Snap and share photos

- Unlock hidden animations

- 360° access to the Army Racing Team trailer

- Behind-the-scenes videos and photos

- Narrated by 8-time NHRA champion Tony Schumacher

- Get exclusive content via the AR Scanner

Peak Performance

AR Touchpoint

Time-lapse

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