FOX's on-air promotion of the T-Mobile Unlimited Baseball Contest throughout the postseason culminated in a live announcement of the winner by FOX Sports' Ken Rosenthal and T-Mobile CEO John Legere.
But John didn't stop there -- he also announced a free iPhone and 1 year of T-Mobile ONE service to over 100 fans seated in the section behind him.
Retail activation in playoff markets supported the Unlimited Baseball platform.
Stadium concourse activations in playoff markets made it easy for fans to enter the T-Mobile Unlimited Baseball Contest, and promoted voting for their favorite entries.
During the World Series, a special viewing party at the T-Mobile Chicago flagship store brought T-Mobile customers and fans together to celebrate and enjoy Unlimited Baseball.